Look at the loss of profit from the logistics chain

October 13th news, logistics, a new vocabulary. Three or four years ago, all walks of life have been crazy pursuit of a, until today is still popular. What book logistics, automobile logistics, postal logistics, logistics, logistics and so on glass shoes. They have penetrated into all walks of life of our lives, the logistics enterprises as the third profit source, the new profit artery. But as far as I know, in Chinese shoes, twenty or thirty years of trials and hardships have created countless miracles and brilliant, but in recent years, worrying is the quality up, productivity up, scale, brand sales go up, up, but profits have stalled, or even backward.

Since the overall performance of the upgrade, but did not improve profits, it is clear that it was eaten, but also in the logistics of this link. The shoe that we always only pay attention to production orders, although it also began to talk about the footwear logistics, but that is about to stay in the oral stage, the most is to take orders, some warehouse under export called logistics personnel. The upper sole purchase you still responsible for purchasing raw materials or finished products warehouse staff is also responsible for your warehousing, loading or loading according to the notice of your car, the production of documentary or as usual here, there, ask here, urging a reminder, there is a slow slow. These are just purchasing, warehousing, production and sales of the transport sector portfolio, fragmented and interrelated. The real meaning of logistics should be the effective unification of capital flow, information flow and commodity circulation. Now there are a lot of manufacturers, in order to meet the production requirements of timely procurement, in order to deliver timely production requirements, in order to provide timely delivery orders. However, they ignore the logistics costs, because there is no unified scheduling, the various departments in their own way, in this timely, the wheels rolling, took away their most sensitive things.

The way we China shoe enterprises logistics operation has the following, a homegrown type, this mode of operation requires the operation to have their own production base, also has its own marketing network. This type of procurement logistics, production logistics and sales logistics are in their own hands, you can own a relatively large logistics system. Dealers and stores can be a one - to - one distribution, to achieve fast and timely transport results. However, it is prone to the contradiction between inventory and transportation burden. Even if there is no warehouse in the factory, but stores, middlemen or retailers due to information asymmetry caused by the backlog of the next quarter will still have a significant impact on the production of enterprises. Two is his own pin type. This mode of operation has its own production base, but does not have its own marketing network, which is the main source of profit from the procurement of raw materials and finished goods production logistics process. Because of too much reliance on orders, led to this type of logistics activities to produce inventory or two times equal to the profit in the stock and procurement, procurement repeatedly was eaten; three is not producing special pin type, namely virtual management, OEM production, this type of logistics activities are mainly concentrated in the sale of this piece is generally outsourcing to the third party logistics company or express company customer service. But in the long run, production enterprises will put their lack of logistics in the part of some of the home cost, so this type of a portion of the profits is equal to the pressure to go. Four is the production of hybrid that has its own network, but also has its own production base, due to the needs of sales, will also be using other OEM production base; sometimes in order to meet the need of production, but also for the production of others. Because of the information asymmetry and often change, enterprise logistics of this model is relatively complicated and confusing, and not to plan and control the vehicle, half load, no-load, repeated transportation situation more prominent. Effective logistics management should be reflected in the early stage of the procurement of raw materials and finished goods delivery capacity, in order to achieve the balance between supply and demand, it is necessary to conduct a scientific analysis of sales data, to make supply or replenishment plan.

The retail giant WAL-MART with $600 million established including manufacturers, suppliers, logistics providers and other satellite information processing system, to distribution, vendor managed inventory, automatic replenishment and other logistics information sharing, the use of logistics distribution system to realize the logistics costs accounted for 2.5% of the amount lost, while its rival logistics cost 5%. Different from other retail enterprises, WAL-MART's profit is mainly in the supply chain cost control, profit margins up to 5%--6%. For Chinese footwear enterprises, raw materials suppliers, suppliers, truck service companies, intermediaries, agents... In this supply chain, most of the orders are carried out by fax. Some or even all of the logistics outsourcing and information technology logistics is the best return of shoe enterprises profits. There is no uniform technical standard in logistics operation, the packaging of logistics objects, the automatic identification and automatic measurement are backward, and the damage rate of logistics process is high. Yes, the difficulty is not only from the historical issues, policy constraints and the lack of basic logistics construction also makes it impossible for the footwear enterprises to share the procurement system and logistics system.

Now, with the rapid development of information technology and logistics, shoes enterprises will usher in the era of e-commerce logistics. 2009, China vigorously promote the construction of urban logistics and port logistics. Port Bonded Logistics Center has bonded warehousing, simple processing and value-added services, international logistics, import and export trade, logistics, information processing and other functions; city logistics regional logistics to achieve a more rapid, convenient and low cost. With the foundation of several logistics projects and the successive opening, it has greatly promoted the development of the industry chain and the development of industrial clusters.